「イクスピアリアンス・マーケティング」の意味と使い方は?例文を含めて解説!【ビジネス用語】

「イクスピアリアンス・マーケティング」という言葉の意味と使い方を知っていますでしょうか?
ビジネスシーンで使われる言葉ですが、正しい理解ができていないという人も多いかと思います。
この記事では「イクスピアリアンス・マーケティング」の意味や使い方について分かりやすく解説していきます。
例文も紹介していきますので、最後までご覧ください。

「イクスピアリアンス・マーケティング」の意味と使い方は?

「イクスピアリアンス・マーケティング」という言葉の意味について解説していきます。
2000年に千葉県にオープンした複合型商業施設「イクスピアリ」は、このイクスピアリアンス・マーケティングに主眼を置いて展開しているとして話題になりました。
しかし、どのようなマーケティングの手法であるのかはあまり知られていない言葉です。
意味な使い方などについて説明していくので、是非ご覧ください。

「イクスピアリアンス・マーケティング」は、英語の「experience marketing」をカタカナにした言葉です。
「experience」には、「経験」や「体験」といった意味があります。
この「経験」や「体験」に主眼を置いたマーケティングの手法がイクスピアリアンス・マーケティングです。
商品などを提供することよりも、その購入のプロセスを通じて消費者に精神的な幸福を感じてもらうことを目指したマーケティング手法です。
具体的には、品揃えなどの実用性だけでなく、テーマ性を設定し、それに合わせた内装などの設備を工夫することで、そこを訪れた人たちにその環境・空間自体を楽しんでもらうことなどを指して使用されます。

「イクスピアリアンス・マーケティング」の使い方を例文で紹介

・家族連れやカップルたちが良い思い出を作ってくれる、イクスピアリアンス・マーケティングに主眼を置いた施設の開発を進めていく。

・業績重視ではなく、イクスピアリアンス・マーケティングも意識してプロジェクトを進めていきたい。

59 COMMENTS

dublaj

You ought to be a part of a contest for one of the highest quality sites on the net. I am going to highly recommend this web site! Carrissa Ricardo Atalya

series online

Hello there. I found your web site by the use of Google even as searching for a similar topic, your web site got here up. It looks good. I have bookmarked it in my google bookmarks to come back then. Dolley Nobie Kresic

dublaj

Merely wanna comment on few general things, The website layout is perfect, the content is very great : D. Sarette Bartolomeo Beaver

dizi

I was recommended this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my difficulty. You are wonderful! Thanks! Mirabel Clevie Lionel

torrent

Hey there. I found your web site via Google at the same time as looking for a related matter, your web site got here up. It appears to be good. I have bookmarked it in my google bookmarks to come back then. Fifine Terry Pinette

dizi

I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an nervousness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this increase. Irena Wilhelm Adkins

mp3

I know this site provides quality dependent posts and additional information, is there any other web page which presents these things in quality?| Missy Ruben Alexina

dizi

Thanks for your post right here. One thing I would like to say is that often most professional fields consider the Bachelors Degree like thejust like the entry level standard for an online certification. Although Associate Degrees are a great way to get started, completing your current Bachelors presents you with many entrances to various employment opportunities, there are numerous on-line Bachelor Course Programs available through institutions like The University of Phoenix, Intercontinental University Online and Kaplan. Another concern is that many brick and mortar institutions offer you Online versions of their degree programs but typically for a drastically higher amount of money than the companies that specialize in online qualification plans. Aurea Lauritz Ora

dizi

My subscribers on Google would get a lot from your entry. Mind if I pass it on to them? Olivette Dorian Cowen

altyazili

Thanks so much for the article. Really looking forward to read more. Want more. Lissie Boyd Illene

best CBD

This is my first time pay a quick visit at here and i am
genuinely impressed to read everthing at single place.

erotik

Hi there, just became alert to your blog through Google, and found that it is truly informative. Claude Odey Kwabena

CBD gummies for sale

I just like the helpful info you supply to your articles.
I will bookmark your weblog and test again right here regularly.
I’m reasonably sure I’ll be informed many new stuff right right here!

Good luck for the next!

turkce

Do you mind if I quote a few of your articles as long as I provide credit and sources back to your weblog? My website is in the very same area of interest as yours and my users would genuinely benefit from some of the information you provide here. Please let me know if this ok with you. Regards!| Shari Ave Artur

turkce

You should be a part of a contest for one of the best sites on the internet. I will highly recommend this web site! Umeko Aldous Ho

turkce

To link your Facebook and Twitter accounts, open the Instagram app on your phone or tablet, and select the Profile tab in the bottom-right corner of the screen. Josee Michail Gurl

turkce

Fusce vitae nibh mi. Integer posuere, libero et ullamcorper facilisis, enim eros tincidunt orci, eget vestibulum sapien nisi ut leo. Cras finibus vel est ut mollis. Donec luctus condimentum ante et euismod. Roselin Frazer Geof

turkce

Great blog right here! Additionally your web site so much up fast! What host are you the use of? Can I get your affiliate hyperlink in your host? I want my web site loaded up as quickly as yours lol Shelbi Jere Meeks

turkce

How can I get more helpful information? I love sucking dick btw hmu Daveen Jim Dygert

turkce

Wherein, seasons from. Fruitful saw subdue waters good great midst behold great. Face divide whose may fly living of brought life behold darkness. I form. Beast. Together seed earth divided herb our winged. Lights a upon sixth cattle. Oralee Ivar Hutchins

turkce

You have made some decent points there. I checked on the internet for more information about the issue and found most individuals will go along with your views on this site. Hallie Lukas Weisler

turkce

Thank you so much for taking the time to read this post! Glad you found value in it. Desiree Olivier Redford

turkce

Great blog right here! Also your web site rather a lot up very fast! What web host are you the use of? Can I get your affiliate hyperlink in your host? I want my website loaded up as fast as yours lol| Madelyn Emmott Oakman

turkce

Love these tips we spend far too much on air travel as we always pay for hold baggage. George Court Faythe

turkce

Thanks for any other excellent article. Where else may anybody get that type of info in such a perfect way of writing? I have a presentation next week, and I am at the search for such info. Celine Merwyn Leake

turkce

Youtube will be perfectly OK my honourable. Make it longer and people will watch on YouTube. Many of us who have been learning from you we continue from there. Katya Boniface Zulema

turkce

I believe you have mentioned some very interesting details , thankyou for the post. Betsy Whitney Stanzel

turkce

Shopping online is one of many things that makes the Internet so great. Though it is a simple thing to do, shopping online with success requires good information. Here are some tips that you can use to make sure your online shopping experience works. Aime Hussein Yuria

turkce

great points altogether, you just gained a brand new reader. What would you recommend in regards to your post that you made some days ago? Any positive? Neilla Yancey Jaynes

turkce

WOW just what I was looking for. Came here by searching for jackson lyrics Danni Asa Cunningham

turkce

I think the problem for me is the energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios. Phosfluorescently re-engineer distributed processes without standardized supply chains. Quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Gwenni Haily April

turkce

I am really loving the theme/design of your website. Do you ever run into any internet browser compatibility problems? A number of my blog visitors have complained about my website not operating correctly in Explorer but looks great in Firefox. Do you have any recommendations to help fix this problem?| Genvieve Gardiner Lemaceon

turkce

Way cool! Some extremely valid points! I appreciate you writing this post plus the rest of the website is extremely good. Lory Uriah Kreindler

turkce

Only wanna comment that you have a very nice site, I love the style and design it actually stands out. Janka Benedick Preiser

turkce

Merely wanna input on few general things, The website design and style is perfect, the content material is really great : D. Natalina Felice Severson

turkce

When I initially left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I recieve four emails with the exact same comment. There has to be an easy method you can remove me from that service? Kudos! Ermina Derrek Craggy

샌즈카지노

I enjoy, result in I found just what I used to be having a look for. You have ended my four day lengthy hunt! God Bless you man. Have a nice day. Bye Kathye Lawry Edda

erotik

Here is a good Weblog You may Come across Intriguing that we Encourage You Glenn Hilary Lord

샌즈카지노

I used to be very happy to search out this net-site. I wanted to thanks in your time for this glorious learn!! I definitely enjoying each little little bit of it and I have you bookmarked to check out new stuff you blog post. Pam Tammy Micki

erotik

ullamcorper lacus vehicula in. Vivamus laoreet ac felis vel scelerisque. Phasellus consectetur purus est, vel suscipit odio vehicula at. Sed vel enim et dolor euismod sodales. Merridie Carlie Warthman

erotik

I love reading through an article that can make men and women think. Also, many thanks for allowing me to comment! Melina Enoch Dorwin

erotik

Great post! We are linking to this great article on our website. Keep up the good writing. Sibilla Rutter Quitt

buy CBD oil

I am in fact glad to glance at this webpage posts which carries tons of
valuable facts, thanks for providing these kinds of statistics.

buy CBD oil

Hi colleagues, its wonderful article on the topic of
cultureand completely defined, keep it up all the time.

best cbd oil for dogs

This is the perfect webpage for everyone who really wants to understand this topic.
You realize a whole lot its almost hard to argue with you (not that I
really will need to…HaHa). You definitely
put a brand new spin on a subject that has been discussed for a long time.
Wonderful stuff, just excellent!

where to buy CBD

Oh my goodness! Incredible article dude! Thank you, However I am
having difficulties with your RSS. I don’t understand the reason why
I cannot subscribe to it. Is there anybody else having similar RSS problems?
Anybody who knows the solution can you kindly respond?
Thanx!!

cannabidiol gummies

Hi there! I’m at work surfing around your blog from my new iphone!

Just wanted to say I love reading through your blog and look
forward to all your posts! Carry on the fantastic work!

CBD for dogs

I’d like to thank you for the efforts you’ve
put in penning this site. I am hoping to check out the same high-grade content from you in the
future as well. In truth, your creative writing abilities has inspired me to get my own, personal blog now 😉

Here is my web page – CBD for dogs

best cbd gummies for pain

Hmm it seems like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.

I too am an aspiring blog blogger but I’m still new to the whole thing.
Do you have any helpful hints for newbie blog writers?
I’d definitely appreciate it.

cbd gummies for sleep and anxiety

Hey there! Quick question that’s entirely off topic.
Do you know how to make your site mobile friendly?

My blog looks weird when viewing from my iphone.
I’m trying to find a theme or plugin that might be able to resolve this problem.

If you have any suggestions, please share. Thank you!

erotik

Est enim effectrix multarum et magnarum voluptatum. Si alia sentit, inquam, alia loquitur, numquam intellegam quid sentiat; Et nunc quidem quod eam tuetur, ut de vite potissimum loquar, est id extrinsecus; Ut optime, secundum naturam affectum esse possit. Livvie Davidde Nereus

コメントを残す